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HALF-PRICING

Photo of gas pump.Effective May 30 and running through September 30, 2008 unless amended or rescinded by the Governor, VDACS has granted a temporary waiver allowing gasoline retailers to use the practice called half-pricing on older analog pumps which are technically unable to register a price above $3.99 per gallon.  The practice of half-pricing allows retailers to sell their gasoline on older analog pumps and suspends enforcement of the requirement that pumps accurately display the price of motor fuels, ensuring that citizens and travelers in Virginia have continued access to motor fuels.

Example:  If the price of a gallon of fuel is $4.24, the station must post that information prominently on signs and marquees even though the pump will register $2.12.  Consumers need to be aware that their total bill will be double the amount registered on the pump itself.  They will not be able to pre-pay with a credit card at the pump.

The only stations that are exempt from half-pricing are those with old analog pumps that are mechanically unable to register a price higher than $3.99 per gallon.  Consumers should contact VDACS’ Office of Weights and Measures at 804.786.2476 if they believe a station is using half-pricing measures incorrectly.

Important Links:
Governor’s Executive Order
Governor’s press release
Guidance for Retailers on Half-Pricing

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