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CERTIFIED FARM SEEKER PROGRAM - MARKETING

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Office of Farmland Preservation (OFP)
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Marketing

Marketing - The Marketing module answers pricing, promotion, and distributing questions. Its main objective is to create a market strategy based on original goals and plans in order to specifically address production needs.

Click here for module worksheets.

Marketing

Objectives:
→Create a market strategy based on original goals and plans in order to specifically address production needs. 
→Increase awareness of local marketing and networking opportunities by developing and fostering relationships within the agricultural community.

Questions to Answer:
→What is our product?
→What markets do we serve?
→What are the unique features that distinguish our products?
→How do we distribute our products?
→How do we price our products?
→How do we promote our products?
→How is our market changing?

Overview of Assignments:
Complete worksheets in “Marketing”
→Make business contacts. 

For more information, please contact:

Andy Sorrell
VDACS Office of Farmland Preservation
804.786.1906
Andrew.Sorrell@vdacs.virginia.gov

Ron Saacke
Virginia Farm Bureau Young Farmers
804.514.4202
ron.saacke@vafb.com

Certified Farm Seeker Program Coordinator
804.290.1030
YoungFarmers@vafb.com
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